When you create a new website or try to promote a new website, you are joining a huge throng of hundreds of millions of other websites and blogs that are all competing for attention. In short – they are all competing for possibly the most important thing on the net – traffic. Going out and trying to convince people to come visit your website can seem tedious and discouraging. Advertising your products and services via pay per click or banner advertising can get very expensive and often doesn’t yield high quality results, yet until recently this was probably the most popular way of trying to get visitors to your website.
But now with the huge popularity of social networking sites, things have changed a little. There is a better way. Going on to extremely popular, high traffic websites and posting there, with a link back to your site, gets you in front of a huge audience and lets you borrow some of the traffic from that site. One of the most popular, regularly visited sites today is YouTube. According to Quantcast.com, they are now averaging 73.5 million visitors a month. That's a lot of visitors, even by astronomical internet standards.
People who do business on the internet are increasingly adding YouTube to their marketing strategy. It's a medium that's difficult to ignore. However, there’s a right way and a wrong way to use YouTube, and we are going to tell you how to take advantage of YouTube’s massive traffic correctly, so you can steer some of it your way.
Creating a YouTube account is as simple a process as can be. On the top right side of the YouTube home page you will see the Sign Up . For branding purposes, it’s a good idea to either use your name or the name of your website, as your User Name. You could also create a user account with the name of your product if
you have one product that you are going to be promoting heavily. Below is an example of a video posted using a business name: Also note in the example given above, it says “More From Laycock- Publishing”, which is helpful because you are going to want to have more than one video on YouTube.
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